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I identified my target audience earlier on pre-production. I compared my product to similar products, such as Terry Pratchett's book series. I split my target audience in two. One half were males from the age of 18-30, of the C social class, and the second half were males above the age of 40 of the AB social class. I go into more detail below.

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While audience feedback was most helpful for my short film, it was still extremely important to my other two products and making sure they were being well received and were to the best that they could be. Audience feedback has been of massive importance to me and my products throughout all stages.